For HEYTEA’s first U.S. store grand opening, we utilized our deep understanding of China’s new tea beverage culture and industry, combined with insights into the American market, to help HeyTea strategize and localize their external communications approach.

We engaged with a broad spectrum of media outlets, inviting local lifestyle and F&B journalists in New York to experience the store firsthand, using media platforms to showcase the allure of this new Chinese tea beverage brand to the local community.

We extended invitations to prominent local media such as Eater New York, Secret NYC, and The Infatuation, and provided dedicated on-site personnel to ensure journalists had an exceptional experience.

At CES 2024, we helped RingConn break through the crowdfunding circle and make impactful presence to the general public with a creative campaign “Journey on the Heart Beats," in which technology influencer MrMobile wore the RingConn Smart Ring at CES and tracked his heart rate to pick out the tech products that made him "wow."

Leveraging the influence of this successful creative campaign, we built a global media network pool for RingConn from end-to-end, including earned coverage at top-tier publications including WIRED, ZDNet, Digital Trends, and Android Police, as well as securing a Forbes profile piece with RingConn’s chief scientist and CEO, highlighting thought leadership. We connected the brand with 130+ media reporters and influencers, and created a professional brand image for RingConn.

Before big tech players could enter the smart ring sector, crowding the market, we helped RingConn rise to the forefront of the industry with a first-mover advantage, helping to make them the gold standard referenced by media journalists when evaluating new market players.

With our comprehensive PR support, we ensured TCL’s Smart Home business unit received strong attention at CES 2025 from media and influencers following the launch of several new smart home category products — including earning four best-of awards at CES.

In addition to media outreach for dynamic earned coverage, we developed high-quality press releases to emphasize core product features for both hardware released in the prior calendar year as well as upcoming devices, giving the audience of journalists and creators the details they needed to drive coverage, resulting in a news cycle of 27 individual pieces. 

From augmenting TCL booth staff with our own executive during its busiest hours, interfacing with social media, influencers, and press on-site, to awards submissions and earned accolades, we ensured TCL’s Smart Home products were a resounding hit at CES 2025. 

We streamlined and packaged key selling points for WeCreat Vision, leading the team in producing a comprehensive media communication package, including press releases and review guides, to ensure consistent messaging across all external communications. This includes curating a diverse media list encompassing technology, business, lifestyle, and niche verticals, as well as tailored communication strategies for each category, aligning with their specific focus areas and reporting angles to maximize outreach effectiveness.

Consistent, proactive communication with journalists, proactive support during reviews, and active pursuit of inclusion in best-of lists helped WeCreat rise to the top. 

E-Commerce brand TORRAS launched its new product COOLiFY Cyber, a neck air conditioner, in April 2024. We successfully established connections with globally renowned lifestyle, business, and tech media including Men’s Health, Women’s Health, Forbes, Popular Mechanics, and NotebookCheck.

Leveraging the product launch and important occasions like Mother's Day and Father's Day, we secured coverage in a variety of formats including product reviews, best product roundups, and gift guides to build reputation and generate interest among international users for COOLiFY's new product.

Leveraging product insights, we planned and led the development of the “Color Challenge” game for on-site play. Hundreds of media and consumers lined up to participate, experiencing the product firsthand and conveying JMGO’s new product’s unique selling point of “high brightness and precise color accuracy.”

The media launch event attracted over 30 renowned international and European media outlets, including ZDNet, MUO, SlashGear, TechRadar, Yanko Design, Frandroid, and Macitynet, to engage on-site. In-depth coverage was secured in Forbes, Trusted Reviews, Android Police, and How-to Geek, while receiving the Best-of IFA awards from Trusted Reviews and SlashGear.

Through creative activities and media outreach, we thoroughly communicated the core benefits of JMGO's tri-color laser technology, reinforcing its image as a leader in laser projection technology.

Following a successful ($1M+) Kickstarter campaign for its UT2 portable NAS, we helped UnifyDrive reveal its next premium UP6 product at an offline event during CES 2025. Despite last-minute requirements, the event was hugely successful, driving excellent media coverage and strong social media impact. 

Influencers who attended the event (including well-known short-form video creators, YouTubers, and media), were wowed by the product and the creative event design — hosted at an award-winning off-strip cocktail bar and featuring interactive product demonstrations and a photo shoot for attendees hosted by renowned photographer Jordi Koalitic, who showcased his own use of the product. 

With new and existing products to enter the market, muse arranged for introductions with U.S. retail partners to expand distribution possibilities, strategize on product development, and coordinate product and community feedback for active marketing, to help ensure future growth.